Free AI & SEO Visibility Audit

GEO focuses on structuring content, data entities and citations so AI models (ChatGPT, Perplexity, Gemini and Google Search's AI answers) synthesize and recommend your brand in direct answers, whereas SEO focuses on blue links and keyword rankings. In SEO you compete for a position a person clicks; in GEO the engine reads many sources, writes one answer and decides who to mention, so you compete for the mention. GEO builds on SEO rather than replacing it: pages already ranking well are far more likely to be pulled into AI answers. Answer Engine Optimization (AEO) and AI Optimization (AIO) are near synonyms for the same goal.

When a question needs current information, the engine searches the web, often fanning one question out into many sub-queries, reads the pages it finds and cites the ones it draws on. It favours sources it can parse and verify: structured schema and a clear brand entity (JSON-LD Organization markup with sameAs links to your official profiles), consistent third party mentions of your brand, and specific, attributable facts such as original statistics. None of these guarantees a citation, and each engine leans on different sources, but together they remove the reasons an engine has to leave you out.

Because they are not looking at the same thing. Perplexity is always web grounded, so it reflects what is indexed and reachable right now. ChatGPT scores largely from what its training data already contains about you, which lags recent coverage. Gemini blends its own knowledge with Google Search grounding. A brand with a new site and little third party coverage typically scores highest on the web grounded engines and near zero on the training data ones, and that gap is itself the finding.

They favour businesses they can verify. In practice that means consistent name, address and service details across the sites they crawl, third party mentions they consider credible (directories, press, client case studies, review platforms), clear structured data, and content that answers the specific question being asked rather than describing the company in general. Local signals matter: an engine asked for an agency in Johannesburg leans on sources that tie the business to that market explicitly.

Schema and technical updates are indexed within days of a recrawl. Answers from engines that search the web live (Perplexity, ChatGPT search, Google's AI Overviews) typically reflect those changes within 2 to 4 weeks, depending on crawl frequency and domain authority. What a model knows without searching comes from its training data, which refreshes far less often, roughly every six months, so that part of your visibility moves slowest.

Starter (R2,490), Growth (R4,990) and Enterprise (R14,990) all include live auditing across Perplexity, ChatGPT, Gemini and Google Search. Claude (Anthropic) engine analysis is exclusively available on the Enterprise tier. The free scan covers the same three AI engines plus Google Search rankings.

Once-off remediation (R1,500 / R3,500 / R6,500) addresses technical debt, speed, mobile usability and schema markup foundations. Recurring subscriptions (R2,490 / R4,990 / R14,990 per month) provide continuous LLM citation tracking, competitive share of voice monitoring and ongoing AEO optimization.

No. Remediation packages are once-off services, and AEO audit subscriptions operate month to month with no lock-in contracts. You can cancel a subscription at any time.

Monthly is enough for most businesses, because the inputs move slowly. Move to weekly when something is actively changing: a site migration, a new service line, a publishing push, or a competitor visibly taking share of voice. Re run immediately after any major content or technical change, since that is when a score shift is actually attributable to something you did.