Step 1 of 3 · Your business
- 1Your business
- 2Where you compete
- 3Get your results
The process
How AEO and AI visibility audits work
Three stages, run live against the engines your buyers actually ask, finishing with a roadmap you can hand to whoever writes your content.
- Step 1
Query ingestion and prompt execution
Your company, domain, market and service list become real prompts, run live against Perplexity, ChatGPT and Gemini. No cached sample, no stand-in data.
- Step 2
Grounded sentiment and citation scoring
Each engine returns a scored read across five dimensions, plus the sources its own search surfaced. Where an engine found nothing, that is recorded as nothing, not rounded up.
- Step 3
Actionable roadmap and competitive displacement
The gaps become concrete next steps: which engines to target first, which competitors hold the share of voice you want, and what to publish to take it.
Pricing, rands, no surprises, cancel anytime
Pick the plan that matches how many brands you track
All paid plans include weekly tracking and the SA prompt pack. Invoices are issued in rand. The entity is not VAT registered, so the listed amount is the amount you are invoiced.
Free
One time scan, try it
Free
See where you stand before you spend anything.
- 5 prompts
- 1 scan only
- Perplexity only
- No history
- Basic sentiment
- Community support
No card needed
Starter
per month, founders rate
R4 990/mo
Weekly tracking across the engines buyers actually ask.
- Core prompt tracking, 25 prompts
- 2 engines, Perplexity AI and Google Gemini
- Weekly scans
- Visibility plus share of voice
- Sentiment breakdown
- Email report
- Fix suggestions
- SA prompt pack
- Email support
Most popular for freelancers
Growth
per month, popular for agencies
R9 990/mo
Daily scans across every engine, with full citation tracking built in.
- 100 prompts
- 3 engines, Perplexity AI, Google Gemini, and ChatGPT (OpenAI)
- Daily scans plus on demand
- Competitor monitoring, 3 competitors tracked
- Citation tracking, full source list
- Recommendations, FAQ plus schema
- API access
- WhatsApp plus email support
- Impact tracker weekly graph
Best for 2 to 5 clients
Enterprise / Agency
per month, white label
R14 990/mo
Resell AEO under your own brand, on your own domain.
- All 3 engines, Perplexity AI, Google Gemini, and ChatGPT (OpenAI)
- Unlimited prompts, 10 clients included
- Multi-workspace support, 10 brands with separate dashboards
- White label client PDF exports
- White label portal, your domain, your logo
- API plus Slack alerts
- Priority SAST support
- Client logins, read only
- Onboarding plus strategy call
- ZAR invoicing, POPIA DPA
For agencies that resell AEO
View Sample Agency ReportSA pricing, POPIA, SAST support, ZAR invoices. Cancel anytime, no lock in.
Compare, why we win
Priced in rand, supported in your timezone
The alternatives are global SaaS tools billing in dollars, or a traditional agency retainer priced without engine-specific reporting. Here is the same comparison laid out plainly, using each vendor’s own published plan or, where noted, the general market range.
| Capability | PulseAEO StarterOur plan | Typical Enterprise Agency Retainer | Peec AI Starter | Scrunch Starter |
|---|---|---|---|---|
| Price | R4 990 / month | R22 500+ / month | $95 / month | $250 / month |
| Prompts | 25 | Custom scope, negotiated per client | 50 | 350 custom prompts |
| AI coverage | 2 engines, Perplexity AI, Google Gemini | Varies by agency, rarely engine-specific | Choose 3 engines, broader set available | Verified coverage only |
| Positioning | SA businesses and agencies, ZAR billing, local support, SA prompt pack | Full-service AEO/SEO retainer, bespoke reporting | AI-search analytics for brands and agencies | Enterprise-oriented AI-search platform |
| Local support | Email, South African business hours | Dedicated account manager | Global product support | Global and enterprise product support |
Named products show each vendor’s own published figures for the plan named, checked 15 September 2026. The agency retainer row is a general South African market range, not one vendor’s rate. Plans change. Confirm current terms with the vendor before making a decision on them.
For agencies
See the report before you resell it
Agency tier clients get this exact layout, white-labelled on their own domain, for every brand they track. The preview beside this uses fixed sample numbers to show the layout, not a real client’s data.
- Per-engine scorecards with the same five-dimension breakdown shown on this page
- Competitor share of voice and full source list
- Your logo, your domain, your client’s name on the cover
AI visibility audit
Your Client’s Brand
White-label report, prepared by Your Agency Name
78
AEO score
3/3
Engines cited
42%
Share of voice
Illustrative layout preview. Not a real client’s data.
AEO, GEO and AIO
Questions buyers actually ask AI about answer engine optimization
Written to be quoted. Each answer stands on its own, so an engine can lift it directly.
What is AEO (Answer Engine Optimization) and how does it differ from traditional SEO?
Answer Engine Optimization is the practice of getting a brand named and cited inside AI generated answers, on engines like Perplexity, ChatGPT and Gemini. Traditional SEO competes for a ranked position on a results page a person then clicks. AEO competes to be the source an engine quotes when it answers instead of listing. The work overlaps (crawlability, structured data, credible third party coverage) but the target is different: SEO wants the click, AEO wants the citation.
What is GEO (Generative Engine Optimization) and AIO (AI Optimization)?
Generative Engine Optimization and AI Optimization are near synonyms for Answer Engine Optimization, used by different vendors. GEO usually emphasises shaping how generative models summarise a brand. AIO is used more broadly, sometimes covering internal AI tooling as well as external visibility. In practice all three describe the same goal: being present, accurately described and cited when an AI system answers a question in your category.
Why does my brand score differently on Perplexity, ChatGPT and Gemini?
Because they are not looking at the same thing. Perplexity is always web grounded, so it reflects what is indexed and reachable right now. ChatGPT scores largely from what its training data already contains about you, which lags recent coverage. Gemini blends its own knowledge with Google Search grounding. A brand with a new site and little third party coverage typically scores highest on the web grounded engines and near zero on the training data ones, and that gap is itself the finding.
How do AI answer engines decide which local South African digital agencies to recommend?
They favour businesses they can verify. In practice that means consistent name, address and service details across the sites they crawl, third party mentions they consider credible (directories, press, client case studies, review platforms), clear structured data, and content that answers the specific question being asked rather than describing the company in general. Local signals matter: an engine asked for an agency in Johannesburg leans on sources that tie the business to that market explicitly.
How often should I run an AEO audit for my domain?
Monthly is enough for most businesses, because the inputs move slowly. Move to weekly when something is actively changing: a site migration, a new service line, a publishing push, or a competitor visibly taking share of voice. Re run immediately after any major content or technical change, since that is when a score shift is actually attributable to something you did.